Your Rising Sign in Brand Building

When it comes to your Sun, Moon, and Rising signs, what helped me understand them was this analogy:

I got this from ​The School of Living Astrology​:

Imagine you're on a road trip through life.

Your RISING SIGN is the vehicle you're in.

Maybe you're cruising in style, maybe your car is a mini-van, or maybe a scooter (I don't judge).

Your fuel gauge being empty, full, half full, the health of the car, the comfort, the sound system, all of it is related to the vehicle that you're using to carry you through your journey... AKA your RISING SIGN style.

Your SUN SIGN is the driver, the consciousness with an agenda behind the whole journey.

They command the vehicle, call the shots, take the vehicle where they want to go.

And your MOON SIGN is the luggage you carry with you, maybe even your child in the back seat.

If you didn't secure your luggage or feed your child, you'll have a hell of a time on this trip with a screaming child and luggage flying around.

So in every aspect of life, these three main signs have their way with you -- Just kidding but not really.

They highly influence your life experience.

Without all of these in check, you may not even leave for the trip!

So let's focus in on the influence of the Rising sign on your business.

Our Rising sign: The Zodiac sign that was on the eastern horizon when you decided to make your grand entrance into the world!

If you're fairly ambitious or in the business of creating a business (like me), this sign will tell you about the style that fits your brand identity best.

What is a brand identity?

The way your business shows up, the impression people get from working with you, the reputation your business has, your specialty, the things you represent...

Which is exactly what your Rising sign is here to impart onto YOU.

Your Rising sign is not only the face of you but the face of all you build.

I will use myself as an example of how this can help you:

I am a LEO rising.

So I enjoy standing out from the crowd (as much as I hate to admit that).

It is important to me to look great in my appearance and presentation.

I like to focus on one thing at a time

I don't feel like I have done a good job at anything unless I have used my creativity.

I do have a belief in making thing special, so everything I do for my business should feel engaging in some way.

I have to LOVE the thing I am presenting to others

I kind of enjoy the thought of public speaking on a stage.

My material and the way I come off to others is playful and goofy. I am not afraid to be youthful in my personality.

These are all Leo-like qualities that just feel right to me.

Your Rising sign is your style.

Now compare the above to my Leo-led brand identity:

- My website (the one I'm working on) is beautiful and well polished in presentation.

- I try to make all my writing engaging.

- I am using my creativity to design products and materials that are good quality and stand out.

- I enjoy client engagement in my posts.

- I am open to speaking opportunities.

- The way I network is by being myself: goofy and friendly.

- I post with the intention of making people laugh.

Your personal brand shares your same Rising sign.

So, as you contemplate how this can apply to you, consider the following:

• What is my Rising sign? Look it up here: ​https://astro-charts.com/​

• Look up qualities regarding that Rising sign.

• Look at what qualities speak to you and make you feel most seen and understood: These are likely qualities you resonate with.

• Now look at how those same qualities manifest in the brand you're trying to build: Perhaps in the way you show up, the way you create, talk to people, the roles you want to play, etc.

Email me if you need any guidance in this process!

Throughout the week I am also posting a synopsis for each Rising sign related to business here: ​https://twitter.com/mollyirizarryNP​

I hope it helps you-- Please reach out and email me for any comments or feedback!

🩷 Molls